Why We Created the Concierge
Because designing your playroom should feel exciting — not overwhelming.
With so many options (and opinions) out there, it’s easy to get stuck. What’s safe? What fits? What actually works for your child?
That’s why we created the Groh Concierge — a designer-guided shopping experience led by our team of Playologists, combining expert product knowledge with deep insight into how kids learn, grow, and play.
We’ll help you select the perfect pieces from the Groh Shop and arrange them beautifully in your space — so you can focus on the joy of play, not the stress of decision-making.
Ready to feel confident in your cart?
✨ What’s Included
🎯 Who It’s For:
- Parents creating a dedicated playroom, bedroom, or shared family space
Want a room that grows with your child, encourages independence, and still looks beautiful? This is for you. - Families who love Groh's products but need help putting it all together
You know what you like — but you’re not sure what fits, what flows, or how to bring it to life. That’s our sweet spot. - Grandparents designing a space for visiting or live-in grandchildren
Whether you host weekend playdates or holidays at the lake house, we’ll help you create a space that’s safe, beautiful, and developmentally aligned. - Design-minded gift givers or relatives who want to shop smarter
Give something truly meaningful — a space that supports play, learning, and connection — with expert guidance. - Busy families looking for product guidance, not a design project
If you’re ready to purchase but want a little help deciding what, where, and why — we’ll help you shop with clarity and confidence. - Trade partners who want expert-backed product selections Ideal for designers, contractors, or builders using Groh products — especially for playrooms, kids’ spaces, or developmental builds.
4 Easy Steps
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1️⃣ Book Your Session
Pick a time that works for you and tell us a bit about your space. Your Concierge will confirm your booking and walk you through next steps.
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![A stylish flat lay of a tape measure, notepad, color swatches, and maybe a few toy blocks or fabric samples.]()
2️⃣ Prep Call with Your Concierge (30 Mins)
In this 30 min kickoff call, your Concierge will learn more about your family, space, and goals — and help you submit measurements and photos so your Playologist can come prepared.
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![virtual session to explore your personalized room layout and curated cart.]()
3️⃣ Design Session with Your Playologist (55 Mins)
Your Playologist will come to the call with a tailored layout idea and product selections based on everything you’ve shared — ready to review, refine, and bring your space to life in real time.
If you’re ready to purchase, your Playologist can help finalize your cart and begin checkout right on the call.
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![Child climbing on a playground structure with colorful netting and climbing wall.]()
4️⃣ Get Your Custom Plan
After your session, you’ll receive your curated layout sketch and personalized cart. From there, your Concierge will follow up to support you through checkout, answer any final questions, or help with phased purchasing if needed.
Expert playroom support, without the overwhelm.
Get personalized design guidance from a Groh Playologist. This is your 1:1 virtual shopping session to plan your layout, select the right pieces, and walk away with a curated cart you can feel confident about.
$500 concierge fee (credited toward your Groh purchase of $2,500 or more)
Frequently Asked Questions
Concierge Experience
Who will I work with?
Who will I work with?
You’ll have two key touchpoints:
- A Concierge, who acts as your personal account manager — helping you prep, gather measurements, and stay on track.
- A Playologist, one of our expert designers who specializes in child-centered layout and product planning using the grOH! collection.
What kind of expertise does a Playologist have?
What kind of expertise does a Playologist have?
Our Playologists are trained designers with deep expertise in childhood development, educational environments, and layout planning for function, flow, and play.
They’re experts in translating your family’s needs into beautifully designed spaces using only Groh products.
Is this a full-service design project?
Is this a full-service design project?
No — this is a guided shopping experience. It does not include custom sourcing, architectural plans, or construction support.
If you’re looking for a more comprehensive design solution, we’ll happily connect you with our Groh Studio team.
Can I still use the service if I’m a grandparent?
Can I still use the service if I’m a grandparent?
Absolutely! Many of our Concierge clients are grandparents designing spaces for weekend visits, sleepovers, or multi-generational homes.
We’ll help you create a safe, beautiful, and developmentally thoughtful space your grandkids will love.
I’m a designer or contractor. Can I use this for trade support?
I’m a designer or contractor. Can I use this for trade support?
Yes! The Groh Concierge is perfect for trade professionals who want guidance selecting the right products for a client space. You’ll receive layout recommendations, a curated cart, and the confidence that your selections are backed by playroom experts.
Do I need to measure my space?
Do I need to measure my space?
Yes — to create a tailored plan, we’ll need photos and basic measurements at least 72 hours before your session. Your Concierge will walk you through what to send and how to measure easily, even without a tape measure.
What happens if I don’t submit materials on time?
What happens if I don’t submit materials on time?
If we don’t receive your measurements and photos by the 72-hour deadline, we’ll need to reschedule your session — and a $75 rescheduling fee may apply.
How long does it take?
How long does it take?
The full Concierge Service takes about 1–2 weeks from receipt of completed intake materials to your final plan.
Pricing & Credit
What’s included in the $500 concierge fee?
What’s included in the $500 concierge fee?
Your fee covers:
- A 30-minute prep call with your Concierge
- A 55-minute design session with your Playologist
- A personalized room layout
- And a curated shopping cart.
If you spend $2,500 or more in the Groh Shop, your fee is fully credited to your order.
Can I use my $500 credit later if I’m not ready to purchase right away?
Can I use my $500 credit later if I’m not ready to purchase right away?
Yes — your credit is valid for 60 days after your Concierge session, as long as your Groh Shop order meets the $2,500 minimum.
What if I don’t spend $2,500?
What if I don’t spend $2,500?
Your Concierge session will still be incredibly valuable — you’ll walk away with a custom layout and tailored product plan. The $500 fee will not be credited unless your order meets the minimum.
Can I get a refund if I change my mind?
Can I get a refund if I change my mind?
Due to the personalized nature of the service, we do not offer refunds. However, we’re confident the value and clarity you’ll gain will far exceed the cost.
Can I buy during my session?
Can I buy during my session?
Definitely! If you’re ready, your Playologist can help finalize your selections and place your order during your session. If not, you’ll receive your cart and plan afterward to purchase on your own time.